In the ongoing discussions on CSR, it is often said that Companies use CSR to motivate and retain employees. Now a recent study by the Centre for Creative Leadership (CCL) confirms that Corporate Social Responsibility is a great way to engage employees and linked to how committed an employee is to the company.
Spanning over 2000 workers around the world, the CCL study sampled their opinions on their company's CSR. The main findings are:
1. Corporate Social Responsibility programs are linked to how committed an employee is to an employer
2. Employee perceptions about CSR remained constant during the depth of the economic decline
3. CSR programs are not a panacea for retention issues - CSR is related to organizational commitment but not to turnover, so companies can't consider CSR as a magic cure for all retention issues
The study has come at the right time when Indian IT companies are again struggling with attrition as recruitment efforts are picking up. It gives a fillip to CSR efforts as keeping employees committed and happy will sure impact the bottomline of any Corporate.