At the dawn of a New Year, we have some great news on CSR front. In a recent survey by Industry body ASSOCHAM, 70 % of companies prefer to work with NGOs to implement CSR projects. This is a trend that has been growing in the last few years and hopefully will usher in the much needed professionalism and transparency in the discharge of public and community service.
The survey also noted that 58% of companies preferred to work directly with Govt. departments. This is a revelation as many companies shy away from directly partnering with Government for development projects. It is highly likely that even in this scenario, companies still rely on NGO skills and knowledge in project implementation.
Overall, it is a win-win situation and many NGOs are happy to partner with companies as their more traditional sources of funding through donor agencies had dried up. NGOs need to gear up to make the maximum use of this growing trend