A recent article in Harvard Business Review by Dr Cappelli commends Indian companies for their social mission. The research covered 100 business leaders of top Indian companies and comes out with the finding that every executive interviewed described the main objective of their company in terms of a social mission.
The article draws on the examples of Bharti Airtel, ICICI Bank, Dr. Reddy's Pharma and INFOSYS among many other Indian companies. Of course the TATA's who 'also make steel' finds special mention for spending 65% of their profits for charity purposes.
The study concludes by saying that: "There is every reason to believe that these companies have done well precisely because they are doing good"
Another feather for Indian efforts in CSR, way to go...hope many more companies emulate the examples set by these top Indian companies