CSR makes business sense even during economic recession

Does CSR make business sense in this time of Economic Recession. Yes is the reaffirming answer from corporates across India. Many companies continue without any apparent cutbacks on CSR events and activities. In fact sustainability the core of Community development has become the mantra of companies doing business in these tough times.

Express computer on 22nd June had this article which analyze the CSR scenario against the backdrop of relentless downturn. It is heartening to note that India INC is tightening their purse strings rather than their heart strings.

You can read the full article here: http://www.expresscomputeronline.com/20090622/technologylife01.shtml