Saturday, 17 January 2009

CSR A Winning Proposition

It is nothing but sheer coincidence that my blog started off on my birthday! I always wanted to put my thoughts on paper but was too lazy to begin. Finally, when I discovered it just takes few clicks to get my thoughts out there on the world wide web, I started right away.

What I intend to do in these pages is to share my experiences and thoughts on a subject that has become more than just a buzz word in the Corporate World. Corporate Social Responsibility is finally a ‘reality’. Enterprises have to look not only at the economic dimension of a company, but also at its ecological and social impact – the three pillars of CSR.

Companies in India have started to realize that CSR is a ‘win-win’ situation and are willing to take that extra step.

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